Up until yesterday it seemed that there were only 2 major players in the V2P world, Platespin and Acronis, but then I found out that there was StorageCraft. Upon further digging I found that StorageCraft licenses their technology for OEM to VMware for the Converter Enterprise. After digging I found that the price was good $3500 list for unlimited conversions (but only one at a time) for the IT version and $179/server protected if you want to constantly protect servers (it does P2V, P2P, V2P, and V2V). I plan on demo'ing and posting my feedback.
Here is some info from the site:
ShadowProtect IT Edition 3 provides the following benefits:
Bare metal recovery of Windows servers, desktops and laptops in minutes.
Restore or migrate backup images to and from physical systems and virtual environments (P2V, V2P and V2V).
Hardware independent restore of backup images to different systems (P2P).
Unlimited use on servers, desktops and laptops.
No software installation required.
Bootable recovery CD provides automatic hardware detection and network support.
Create full online or cold state backup images.
A simple view to quickly recover files and folders or update backup images.
Compress and encrypt backup images for efficiency and security.
Configuration tools to manage domains, mapped drives and network resources